Based in Brooklyn, New York, Jelani Lani Wray has served as music production manager at Humble King Records since January 2020. Experienced in finding promising talent, Jelani Wray has worked in the music business for over five years. As a new artist, it’s possible to grow an audience and establish an online presence.
Because music streaming services have changed how listeners engage with music, tailor song releases and promotions to their behaviors. Rather than recording and releasing an album, release singles periodically. If one of your songs is popular enough to become part of a Spotify playlist, you will acquire your audience through one song.
Alongside music streaming services, social media has changed how artists promote their work. Though a social media presence is important, create an independent following too. Build your own website and mailing list, and direct your social media followers to that site. If Instagram changes its algorithm after you have invested time in gathering followers there, you may lose their attention.
Joining an email list takes more effort than liking a song on Spotify, so you will engage more intimately with your fans. Directing them to your site will give you more control over who engages with your music and online presence.
Jelani Wray 